Dunc Chisholm Appointed New Camanachd Association Chief Executive
The Camanachd Association has appointed experienced Highland businessman and sports executive Duncan “Dunc” Chisholm as its new Chief Executive Officer, with Chisholm set to take up the position in January 2027.
Currently Head of Commercial at Ross County Football Club, Chisholm brings extensive experience across commercial development, business leadership, strategic partnerships, marketing and community engagement.
His appointment marks an important new chapter for the Association as it looks to strengthen its relationships with member clubs, develop commercial opportunities and continue to grow participation and awareness of shinty.
Chisholm has held the position of Head of Commercial at Ross County since 2021, overseeing the club’s commercial operations, sponsorship, advertising, hospitality and partnerships. During his time at the Dingwall club, he has played a leading role in developing relationships with local and national businesses, creating commercial opportunities and supporting initiatives connecting professional sport with communities across the Highlands.
His wider career also includes significant experience in the media and advertising industry, developing expertise in sales leadership, marketing, commercial strategy and relationship management.
Speaking about his appointment, Chisholm said:
“I am absolutely delighted and honoured to have been offered the opportunity to lead the Camanachd Association.
“Shinty is a sport with an incredible history, identity and connection to communities across Scotland. It is much more than what happens on the pitch on a Saturday. It brings people, families and generations together, and that is something we must protect, celebrate and build upon.
“My immediate priority will be to listen, learn and understand. During my first 100 days, I want to speak with as many clubs, players, officials, volunteers, sponsors and people involved in the sport as possible.
“I want to get out and meet people, visit clubs, understand their challenges, hear their ideas and recognise the tremendous work that is already being done.
“I won’t arrive believing I have all the answers. The people who dedicate their time and energy to shinty know the sport better than anyone, and their experience and views must help shape our future.
“At the same time, I believe there are real opportunities to grow the profile of shinty, attract new audiences, develop partnerships and strengthen the Association commercially. We have a fantastic product and a unique Scottish sporting identity, and I want us to be ambitious about how we promote it.”
Chisholm, who lives in Muir of Ord, has highlighted the importance of grassroots participation, community involvement and creating opportunities for future generations. He arrives at a significant time for the sport, with ongoing discussions around league structures, club sustainability, participation and the long-term development of shinty.
Camanachd Association President Burton Morrison welcomed the appointment, highlighting the experience and approach Chisholm will bring to the organisation.
“We are delighted to welcome Dunc to the Camanachd Association as our new Chief Executive. He brings a wealth of experience across business, commercial development and professional sport, alongside a strong understanding of the communities across Scotland where shinty plays an important role.
“This is an exciting appointment for the Association as we look ahead to the next chapter for our sport. Duncan understands the importance of building relationships, listening to people and creating opportunities, and these qualities will be invaluable as we continue to support our clubs, strengthen the sport and build for the future.
“On behalf of the Board and the wider shinty community, I would like to congratulate Duncan on his appointment. We look forward to working with him and supporting him as he takes on this important role.”
Reflecting on his departure from Ross County, Chisholm added:
“I’ve thoroughly enjoyed my time at Ross County and have worked with some fantastic people. The club has given me the opportunity to develop professionally, build relationships and contribute to an organisation that means a great deal to the Highlands.
“I’m now looking forward to bringing that experience, enthusiasm and energy to the Camanachd Association.
“My ambition is straightforward: to work alongside the clubs, volunteers, officials, staff and partners to make shinty stronger, more visible and sustainable for generations to come.”
